An interesting article about how to kill innovation. We’ve all seen it happen, and have all had it happen to us. Too many questions and not enough action kills new ideas.
Taking the time to answer “What about…” questions doesn’t bring you any closer to achieving the goal of creating booming growth businesses.
Substitute early action for never-ending analysis. Figure out the quickest, cheapest way to do something market-facing to start the iterative process that so frequently typifies innovation. Be prepared to make quick decisions, but have the driver of the decision be in-market data, not conceptual analysis. In other words, go small and learn.
