If you work in web development then you know how easy it is to focus too much on the process and lose track of the end goal. Testing usability might make sense to you and I, but may seem cryptic or unnecessary to your clients. Communicating the benefits of good testing can be difficult. This list of freely available usability testing tools gets down to the brass tacks and describes testing in a direct, business oriented way.
Website usability testing is indeed a critical component of any effective online publishing strategy. When properly utilized, usability testing allows you to effectively scan and rapidly identify which are the critical issues to be addressed in your web publication that can improve legibility, the time visitors spend on your website or the ability to turn offers for products and services into actual conversions.
Not only does the article talk about the benefits, but outlines how best to use the tools and also which tools to use.
