Benton Barnett

I found this on the internet: A thought exercise

The creative agencies have the hardest time. A good idea is great, of course. It will always be great. But it’ll be 5, maybe 10% of the solution from here on out. Digital marketing and advertising will be about re-training the client to work in a digital age, helping them with staffing and processes and integration between the previously disparate groups of CRM, PR, Marketing and IT, among others. There will be a massive re-education component.

I found this on the internet: When a freelancer changes the game

There’s a lot of pressure for freelancers to fit in, conform and comply. It seems easier to generate new business that way. That’s not really true. It’s easier to become an easily-described commodity that way, but the person who’s willing to push themselves out to an edge that matters is on the only path that actually leads to success.